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Comments from the Aspen Institute

“I wanted you to know how much I enjoyed the conference and how terrific I thought it was. It is hard to make it work for both the academics and practitioners – although it may be easier in marketing, as we know – and I thought you achieved that balance brilliantly. I enjoyed the presentations personally – which is one test – since I certainly am not either!”
Judith Samuelson, Executive Director, Business and Society Program, The Aspen Institute

Comments from academic participants

“I enjoyed your event last week very much. Keep up the good work!”
Paul Bloom, Duke University

“Kudos on a most successful consortium! Since I left, I have found myself reflecting on the session and on new insights that I received from them that will enrich my work.”
Meme Drumwright, UT Austin

“I thoroughly enjoyed the discussion at the conference and plan to bring some of the material discussed into my coursework as well as my research.”
John Becker-Blease, Washington State University, Vancouver

“I believe it was an eye opener to see the congruencies between theory and practice on stakeholder marketing topics.”
Paul Ingenbleek, Wageningen University, Marketing and Consumer Behavior

“It was a real pleasure to join the conference. The discussion over the two days was thought-provoking as well as firmly grounded in the real world – a rarity for us academics! I really enjoyed the talks and the chats and congratulate both Aspen, and CB (and BU) for pulling it off.”
Sankar Sen, Baruch College/CUNY

Comments from practitioner participants

“Thanks again for the conference. I found it very informative and it provoked a lively discussion. Great mix of academic, business and consulting.”
Coleman Bigelow, Johnson & Johnson

“It was a good one, providing much food for thought.”
Veronica Cavallaro, The Boeing Company

“Great, innovative work covering multiple sectors.”
Kristi Kienholz, Consultant



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