Stakeholder Marketing: Beyond the 4P's and the Customer

Conference Materials

Please click on the names below to view the participants' presentations. Please do not copy or post without prior permission.

• Ravi Dhar, Yale School of Management
• Michael Dupee, Green Mountain Coffee Roasters
• Greg Gundlach, University of North Florida
• Beth Holzman, The Timberland Company
• Thomas Kochan, MIT
• Sankar Sen, Baruch College, CUNY
• Donald Seville, Sustainability Institute
• Rajendra Sisodia, Bentley College
• Shuba Srinivasan, University of California
• Glen Urban, MIT