The mission of the Aspen Institute is to foster enlightened leadership and open-minded dialogue. Aspen Institute events have attracted presidents, statesmen, diplomats, judges, ambassadors, and Nobel laureates over the years, enriching and enlivening the Institute as a global forum for leaders. The Business and Society Program (Aspen BSP), an independently managed and funded initiative, was created to ensure that business leaders are better prepared to manage the ethical, social, and environmental complexities of modern business.
C.B. Bhattacharya, Professor/Everett W. Lord Distinguished Faculty Scholar, Marketing Department, School of Management, Boston University, serves as Faculty Chair of the Stakeholder Marketing Consortium.
The Marketing Science Institute (MSI) will publish a conference summary, which will be widely disseminated to the academic and practitioner communities. In addition, the Journal of Pubic Policy and Marketing will publish a Special Issue edited by C.B. Bhattacharya devoted to Stakeholder Marketing topics.
Companies Represented at Stakeholder Marketing Consortium, 2008 Conference
Blue Cross Blue Shield of MassachusettsChevron
Green Mountain Coffee Roasters
Johnson & Johnson
McKinsey & Company
Microsoft Corporation
Mint Green Marketing
Raytheon Integrated Defense Systems
Simply Good Business
SustainAbility
The Boeing Company
The Timberland Company
Academic Institutions Represented at Stakeholder Marketing Consortium, 2008 Conference
Brandeis UniversityDuke University
Harvard Business School
IAG-School of Business, PUC-Rio
Nottingham University Business School
Saint Joseph's University
Simmons College
Tuck School of Business
University of Massachusetts
University of New South Wales
University of Texas at Austin
University of Utah
Wageningen University
Washington State University
Weatherhead School of Management
