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Stakeholder Marketing: Beyond the 4P's and the Customer

Participant Biographies

Stakeholder Marketing: Beyond the 4P’s and the Customer

• C.B. Bhattacharya, Boston University (Faculty Chair)
• Paul Bloom, Duke University
• Bhaskar Chakravorti, McKinsey & Company
• Peter Dacin, Queens University
• Rohit Deshpandé, Harvard Business School
• Meme Drumwright, University of Texas
• John Elkins, Visa International
• Pamela Forbus, Frito-Lay
• Susan Fournier, Boston University
• Ronald Hill, Villanova
• Barbara E. Kahn, University of Miami
• Punam Keller, Dartmouth
• Jill Klein, INSEAD
• Daniel Korschun, Boston University
• Aradhna Krishna, University of Michigan
• Katherine Lemon, Boston College
• John Lynch, Duke University
• Bonnie McEwan, Girl Scouts of the USA
• David Glen Mick, University of Virginia
• Priya Raghubir, Berkeley
• John Roberts, London Business School
• Sankar Sen, Baruch College, CUNY
• Bobbi Silten, Chief Foundation Officer, Gap Inc.
• Craig Smith, INSEAD
• Madhu Viswanathan, University of Illinois, Urbana-Champaign
• Jim Walsh, University of Michigan
• Russell S. Winer, Marketing Science Institute

Peter Dacin, Professor & Nabisco Brands Professor of Marketing, Queens University

Peter Dacin is a Professor of Marketing. He received his doctorate from the University of Toronto in 1989. Prior to joining Queen’s University, Dr. Dacin spent 7 years at Texas A & M University. He is trained in consumer behavior with a strong emphasis in cognitive and social psychology. Dr. Dacin’s primary area of research is judgment formation and this is a theme that runs through all of of his research. His research strategy is one of integrating his expertise on this topic into other, more applied/managerial areas of marketing.

Dr. Dacin’s research has appeared in several journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research and the Journal of Personal Selling and Sales Management. He was recently recognized with an award for the outstanding researcher at Texas A&M University. Theoretical: Dr. Dacin’s research in this area focuses on identifying how individuals form judgments about brands. The judgments he is most interested in include brand evaluations (i.e., attitudes and beliefs), and value judgments. Examples that represent this type of research include the Journal of Consumer Research article (with Andrew A. Mitchell) the Journal of Consumer Research article (with John Murry) and the manuscript currently under review at the Journal of Consumer Research (with Andrew Mitchell).

He has also authored several refereed proceedings and presented several conference papers in this area of research. In each of these publications, he was able to bring in his expertise in cognitive and social psychology to contribute to basic knowledge in judgment formation in consumer behavior. These studies also demonstrate Dr. Dacin’s familiarity and ability to apply a wide variety of methodological approaches from qualitative interviews to surveys to experimentation. Application/Managerial: This stream of research makes several contributions to the literature since it attempts to introduce concepts and analyses from his cognitive and social psychology background into unfamiliar territory. For example, in the Journal of Marketing Research article (with Dan Smith) and the Journal of Marketing article (with Tom Brown), he worked with co-authors whose main areas were in marketing strategy and he was able to bring in several concepts from cognitive and social psychology, as well as his method skills, to help make some important contributions in the understanding of how marketing strategies undertaken by firms can affect consumer judgment formations. Dr. Dacin’s ability to apply cognitive and social psychology concepts as well as use advanced analytical techniques is also evident in his monograph published by the Filene Research Institute: Center for Credit Union Research. He is in the process of working on follow-up studies to several of the papers in this area. Dr. Dacin is also involved in research that attempts to understand the type of information that marketing managers consider useful in forming judgments. In an article in the European Management Journal (with Peggy Chauhdry and J. Paul Peter) they use qualitative research and analyses to investigate the perceptions and judgments of European pharmaceutical managers of the effects of European integration. This article was recently reprinted in a collection of works on international research. Dr. Chauhdry and Dr. Dacin have also just completed a longitudinal study to see how perceptions and judgments have changed since integration.

Rohit Deshpandé, Sebastian S. Kresge Professor of Marketing, Harvard Business School

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he teaches first year marketing, international marketing, leadership and corporate accountability, and in executive programs. He is also coordinator for Marketing faculty recruiting and Marketing doctoral program admissions, and has been faculty chair of the Strategic Marketing Management flagship executive program from the Marketing unit of Harvard Business School.

Deshpandé's primary research interest concerns the creation and implementation of customer focused corporate culture. In a series of research papers he has profiled high performance, customer-centric companies in Asia, Europe, and the Americas. He has published several technical articles and monographs and was cited in an American Marketing Association study as one of the most highly published full professors in the marketing field. His most recent books include Developing a Market Orientation, Sage Publications,1999, Using Market Knowledge, Sage Publications, 2001, and The Global Market: Managing the Challenges and Opportunities of Globalization, Jossey-Bass 2004 co-edited with John Quelch.

He currently serves on the Editorial Boards of the Journal of Marketing and the Journal of Marketing Research, and has also served on the boards of the Journal of International Marketing,the International Journal of Research in Marketing, the Journal of Business Research, and the Asian Journal of Marketing. He is on the Board of Directors of the American Marketing Association and on the Executive Directors Council of the Marketing Science Institute. Deshpandé has also been a principal in a marketing research consulting firm and an electronics manufacturing company. He is an elected member of Beta Alpha Phi and Omicron Delta Kappa and is listed in Who's Who in America. He has consulted with and taught executive seminars in a variety of companies in the U.S., Europe and Asia and has received several recognitions for both executive and MBA teaching.

Before coming to Harvard, Professor Deshpandé was the E. B. Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College. He has also held appointments as Associate and Assistant Professor of Marketing at the University of Texas, Visiting Professor and Scholar at the Graduate School of Business at Stanford University and Thomas Henry Carroll Ford Foundation Visiting Professor of Business Administration at Harvard Business School. He served as Executive Director of the Marketing Science Institute from 1997-1999. He has a B.Sc. (Hons. Dist.) and M.M.S. from the University of Bombay, an M.B.A. from Northwestern University, and a Ph.D. from the University of Pittsburgh.

Meme Drumwright, Associate Professor, Department of Advertising, College of Communication, University of Texas at Austin

Ph.D., The University of North Carolina at Chapel Hill (Marketing); M.B.A., Baylor University; B.A., Baylor University (English, Journalism).

Meme Drumwright previously was an assistant professor at the Harvard Business School and a senior lecturer in the U.T. Marketing Department. Her current research involves studies of social responsibility in business, particularly in marketing and advertising. Her research interests also include services marketing, marketing strategy, and business ethics, and she has written articles and cases for various books and journals, including Journal of Marketing and Marketing Letters. She has won two school-wide teaching awards at U.T. for her MBA course on services marketing. Outside the university, she has taught in corporate executive education programs in Mexico, Europe, and Asia as well as in the U.S. In between her undergraduate and graduate degrees, she worked in advertising and public relations for seven years.

John Elkins, Executive Vice President, Visa International

John Elkins joined Visa International as Executive Vice President in April 2003. In this role Elkins oversees worldwide strategic brand planning and research for one of the world’s most recognized brands. He is also responsible for formulating innovative global strategic marketing partnerships and alliances, coordinating worldwide internal and external corporate communications, managing Visa’s global corporate reputation, and overseeing Visa’s global public policy and international trade program. He is a direct report and senior advisor to Visa International’s chief executive officer and the Visa International Board of Directors.

As the trustee of the Visa brand and corporate reputation, Elkins has coordinated Visa International’s brand, marketing partnerships, sponsorship, and corporate relations groups to drive business among Visa’s merchant community and deepen cardholder loyalty for its 20,000 member financial institutions around the world. During his tenure the company has experienced annual worldwide sales volume exceeding $4.8 trillion, compared to $2.476 trillion in 2002.

Elkins has also helped Visa successfully update its brand architecture and identity to reflect Visa’s pursuit of new payment opportunities. This undertaking represented the most significant branding exercise that Visa has experienced in the last 30 years, and introduced Visa stakeholders to a new, refreshed look for the Visa brand.

At the same time, Elkins has been instrumental in forming strategic partnerships vital to Visa’s ongoing corporate reputation. These relationships include work with the United Nations to develop microfinance activities in developing markets, as well as the creation of a multi-year agreement with the International Finance Corporation (World Bank) to help educate and develop credit bureaus in more than 30 emerging markets.

As Visa’s senior executive responsible for the company’s global public policy and international trade program, Elkins works with lawmakers, central bank officials, and trade representatives in countries around the world to promote open competition in the electronic payments industry. His work in this area has led to the protection or expansion of Visa’s business in key markets including Mexico, Russia, China, Columbia, and Ukraine.

Well known on the industry speaker circuit, Elkins has also published several papers on the topic of payments in recent months including: “Banking on the Poor”, UNEP Our Planet, February 2007; “Payment Solutions for Modernizing Economies”, Commonwealth Business Council Report, September 2006; Electronic Payments: A Catalyst for Tourism & Economic Development, World Economic Forum Travel & Tourism Competitiveness Report 2007; and Rethinking Commercial Security in the Digital Age, Visa Whitepaper, June 2007.

Prior to joining Visa International, Elkins was founder, chairman and chief executive officer of FutureBrand, a leading global brand consulting firm and a division of the Interpublic Group. He was responsible for the worldwide management of the firm, directing client accounts and growing the firm across 19 countries. Additionally, Elkins was a member of the McCann-Erickson WorldGroup board from 1997 through 2004.

From 1991 to 1999, Elkins was chief executive officer of the Naisbitt Group, where he led the worldwide expansion of the firm, specializing in future strategy consulting and contributing to its many publications, including “Megatrends” which was published in 32 countries and was the Number One bestseller in the U.S., Japan and Germany. It was at the Naisbitt Group that Elkins began his extensive speaking experience, including many corporate board appearances, conferences and government presentations.

Elkins has a BEd from the University of Exeter, England and an MSc from the University of Oregon.

Pamela R. Forbus, Vice President, Frito-Lay Consumer Strategy & Insights

Pam leads the Consumer Strategy and Insights department at Frito-Lay, which is responsible for making sure the consumer and shopper voice is present during key business decisions. Her team is responsible for a wide range of work, including:

• Generating and inspiring empathy for consumer and shopper targets
• Understanding long-term consumer, social and category trends
• Identifying innovation white-space
• Understanding the key business drivers for our brands and the portfolio as a whole
• Helping the organization develop and optimize the marketing mix to meet the needs of consumers and win in the marketplace, including new products, communications, promotions and price/size offerings

Pam joined Frito-Lay in 2000 and has worked in brand and portfolio/corporate marketing roles. Prior to joining Frito-Lay Pam worked for 14 years in the Advertising Agency industry primarily on automotive accounts.

For the past two years, Pam has served on the advisory board of the Center for Customer Insights and Marketing Solutions at the University Of Texas McCombs School Of Business. Pam holds a B.B.A. from Saginaw Valley State University. She is married to Robert, has three daughters and resides in Plano, Texas.

Susan Fournier, Associate Professor, Marketing Department, Boston University School of Management

Susan's research focuses on branding generally, and brand relationship marketing specifically. Current projects explore the creation of shareholder value through branding, cultural paradigms for brand management, the development of person-brands, the effects of consumer attachment styles on relationship marketing responses, consumer-brand relationship templates, and dynamic processes of relationship evolution. Susan consults with a range of companies to inform her teaching, case development, and research.

Publications

Ronald Hill, Senior Associate Dean, Intellectual Strategy; Richard J. and Barbara Naclerio Chair, Villanova School of Business

Areas of Expertise

• Branding, Business Plans, Consumer Behavior, Corporate Governance, Corporate Social Responsibility (CSR), Customer Satisfaction, Ethics, Holocaust, Leadership, Management, Marketing, Mission Statements, Organizational Behavior, Poverty, Promotional Strategy, Public Health, Social Capital, Strategy, Strategic Planning

Selected Publications

• With Deby Cassill (2006), "A Naturological Approach to Corporate Governance: An Extension of the Frederick Model of Corporate-Community Relationships, " Business & Society, forthcoming

• (2006), "To Be(ing) or Not to Be(ing)? Exploring Consumer (Un)wellness," in the 2006 Marketing and Public Policy Conference Proceeding, Long Beach, CA: American Marketing Association, 170

• With Mark Peterson (2005), Macromarketing at 30: Discourse, Diversity, and Distinction, Proceedings of the 30th Annual Macromarketing Conference, Macromarketing Society

Barbara E. Kahn, Dean, School of Business Administration; Professor of Marketing, University of Miami

Barbara E. Kahn is Professor of Marketing and Dean of the School of Business Administration at the University of Miami. Previously, Barbara was the Dorothy Silberberg Professor and Vice Dean and Director of the Wharton Undergraduate Division. She is a noted scholar whose research on consumer choice, variety seeking and brand loyalty gives marketing managers a better understanding of the hows and whys of consumer behavior. One study Kahn led answered questions about how people's buying habits change when they see what looks like unlimited, or too much, variety. Other recent work found that consumers react positively to imaginative product names even if they are not particularly descriptive. The research may have strong implications for Internet marketers whose customers cannot see a product first-hand and tend to rely more on written descriptions when making purchases. Finally, another research study investigated how perceived variety in assortment might affect consumption quantities; this research has implications for dietary suggestions to curb over-eating tendencies.

In a second research stream, Kahn investigates the various factors that influences consumers' decisions to take part in preventative health measures such as screening tests or safety devices. In one study Kahn investigated how false positive test results might affect future mammography decisions. In another study, Kahn examined the effects of emotional advertising in influencing undergraduate students to use various protective measures (e.g., condoms, bicycle helmets). This stream of research is designed to help public policy decision makers understand the critical factors that will encourage consumers to engage in preventative measures repeatedly.

A prolific scholar, Kahn's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science and the Journal of Consumer Psychology. She is also the co-author of the 1997 book, Grocery Revolution: The New Focus on the Consumer, which chronicled the dramatically changing supermarket industry and outlined how consumers make supermarket choices.

Professor Kahn serves on the policy boards, editorial boards or as associate editor of several leading academic journals, including the Journal of Consumer Research, Marketing Science and the Journal of Consumer Psychology. She has also won numerous grants, academic and teaching awards.

Professor Kahn's teaching interests include courses in Consumer Behavior, Marketing Strategic Management, and Branding as well as teaching New Products Marketing, Industrial Marketing Strategy, and Building and Leveraging Brand Equity for Wharton's Executive Education programs. She has taught custom Executive Education Programs for dozens of corporations, including Bell Atlantic, Merrill Lynch, Bethlehem Steel, and Wyeth. Professor Kahn is executive education faculty in the Executive Development Program.

Professor Kahn received her PhD in Marketing from Columbia University, her MBA in Marketing/Statistics from Columbia University, and her BA in English Literature from the University of Rochester.

Punam Keller, Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth

Professor Keller is an expert in consumer information processing and choice behavior. Her current research focus is on designing and implementing communications programs. She is also researching how theories of consumer information processing can improve the effectiveness of advertising, with special emphasis on public service campaigns. Professor Keller currently teaches the core Marketing course at Tuck. She has also taught a number of second-year courses such as: Marketing Management, Marketing Strategy, Marketing Planning, Marketing Research, Consumer Behavior, and Public Policy Marketing.

Working Papers
With A.L. Olson, "Negative Emotions and Coping Appraisal"; with A.Y. Lee and B. Sternthal, "Regulatory Focus, Construal Level and Judgment"; with D. Lehmann, "Designing Effective Health Communications: A Meta Analysis of Experimental Results"

Jill Klein, Associate Professor of Marketing, INSEAD

Associate Professor of Marketing at INSEAD, Jill Klein received her Ph.D. in Social Psychology from the University of Michigan in 1990. During the following seven years she was a member of faculty in the Marketing Department at Kellogg Graduate School of Management, Northwestern University, and spent periods as Visiting Professor at Bond University School of Business, Queensland, Australia, Helsinki School of Economics and Business Administration, Finland and The Fuqua School of Business, Duke University. She joined the INSEAD faculty in 1997.

Jill Klein's teaching specialties are Marketing Management, Consumer Behavior, Advertising/Marketing Communications and Marketing Research. Her research interests are consumer boycotts, corporate social responsibility, and international marketing, including the effects of international hostility on consumer perceptions of foreign products. She has had articles published in the Journal of Marketing, Harvard Business Review, Management Science, the Journal of International Business Studies and the British Medical Journal.

Daniel Korschun, Doctoral Candidate, Boston University (Research Assistant)

Daniel Korschun is a doctoral candidate in marketing at Boston University School of Management. His primary research interests are corporate social responsibility, corporate brand management, and stakeholder engagement. Daniel’s work appears in the Journal of the Academy of Marketing Science and MIT Sloan Management Review (forthcoming). His managerial experience is at Sony Electronics, where he oversaw marketing research related to their consumer brands in the United States, and Hill, Holliday (part of the Interpublic Group of Companies), where he specialized in corporate branding research and strategy for companies across numerous industries.

Aradhna Krishna, Isadore and Leon Winkelman Professor of Retail Marketing and Professor of Marketing, University of Michigan

Aradhna Krishna's current research emphases include consumer and trade promotions (bundling issues, loyalty programs, coupons, price cuts and trade deals); studying consumers' perceptions of promotions; modeling consumer response to promotions; behavioral pricing issues (e.g., reference price formation, promotion presentation effects); building analytical models for managerial (retailer and manufacturer) promotion policies. She also focuses on visual stimuli (package design, mall layout, store layout, shelf allocation) and exploring individual consumer perceptions and behavioral responses to visual stimuli.

Katherine Lemon, Associate Professor, Boston College, Carroll School of Management

Professor Lemon received her PhD from University of California, Berkeley. Prior to receiving her PhD, Lemon held senior marketing positions in the fields of health care and high technology.

Professor Lemon's research and expertise is in the areas of customer equity, customer asset management and customer-based marketing strategy. She has conducted research in a myriad of global industries, including financial services, consumer packaged goods, retailing, telecommunications, interactive television, computing, high-technology electronics, and emerging e- commerce companies. Her research appears in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Service Research, and the Journal of Product Innovation Management. Recently, she was awarded the Early Career Contributions to Marketing Strategy Research Award (2004) by the American Marketing Association's Marketing Strategy SIG. In addition, she received the Donald R. Lehmann Award (2003) for the best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research in the past two years, the Journal of Service Research Best Article Award for 2003, and the 2003 and 2004 Marketing Science Institute Robert D. Buzzell Best Paper Awards.

Lemon serves on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science, and the Journal of Interactive Marketing, and on the Board of the American Marketing Association. Prior to BC, Kay was a Visiting Professor of Marketing at the Harvard Business School, and was on the marketing faculty of Duke University's Fuqua School of Business.

She teaches undergraduate and graduate courses focusing on Dynamic Customer Relationship Management, Customer Equity and Customer Value Creation, Marketing Strategy, and Marketing ROI.

John Lynch, Roy J. Bostock Professor of Marketing, Fuqua School of Business, Duke University

John G. Lynch, Jr. is past president of the Association for Consumer Research, past associate editor for the Journal of Consumer Research and past associate editor and co-editor for the Journal of Consumer Psychology. He has published many articles in academic journals on consumer behavior and marketing research methods. His current research focuses on consumer decision making.

He is the 2003 recipient of the Society for Consumer Psychology's Distinguished Scientific Contribution Award and the 2004 recipient of the American Marketing Association's Paul D. Converse Award for Outstanding Contributions to the Science of Marketing. He is a Fellow of the American Psychological Association and Fellow of the Society for Consumer Psychology. Four of his papers have been honored as outstanding article of the year, twice by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing. His 1997 paper on Internet shopping is the 2nd most cited paper to appear in any marketing journal from 1997 to the present, and his 2000 paper on price sensitivity on the Internet is the 2nd most cited paper to appear in any marketing journal from 2000 to the present. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Marketing.

Bonnie McEwan, Interim Senior Vice President for Communications and Marketing, Girl Scouts of the USA

Bonnie McEwan is the president of Make Waves, a company that provides marketing and communications services to nonprofit organizations. Among her firm’s current clients are the Open Society Institute, Funders of Lesbian and Gay Issues, and Girl Scouts of the USA, where she is serving as the interim senior vice president for communications and marketing.

Immediately prior to opening Make Waves, Bonnie spent six years as Executive Vice President of Douglas Gould and Company, a communications consultancy that works with public interest organizations. There she led the firm’s practice in Economic and Social Justice, working with clients such as the NAACP Legal Defense and Educational Fund, the Center for Reproductive Rights, the United Nations Population Fund, and the Ford Foundation.

She has held the top communications position with two national nonprofit organizations, Girl Scouts of the USA and the Planned Parenthood Federation of America. For the past 12 years she has held an adjunct faculty position with the Milano Graduate School of Management and Urban Policy at the New School in New York City. During the 1997-98 academic year, Bonnie served as Acting Faculty Chair of Milano’s Nonprofit Management program.

Bonnie is a published author who has served on the boards of several nonprofit groups, notably the Empire State Pride Agenda, the largest statewide lesbian and gay rights organization in the country. Her awards include a national Silver Anvil from the Public Relations Society of America. She is profiled in the leadership book, Thriving in 24/7: Six Strategies for Taming the New World of Work, by Sally Helgesen.

David Glen Mick, Robert Hill Carter Professor in Marketing, University of Virginia, McIntire School of Commerce

Areas of Expertise:

Consumer behavior and research, advertising, gift giving, the nature and effects of technological products, consumer satisfaction, and meaning and quality of life in a consumer society.

Professional Activities:

Professor Mick’s research has appeared in Journal of Consumer Research; Journal of Marketing; Harvard Business Review; International Journal of Research in Marketing; Journal of Retailing; and Semiotica. He has also published numerous book chapters and conference papers and has co-edited three books. One of his early publications on meaning in consumer behavior was named best article in Journal of Consumer Research for 1986-1988, and a more recent article on consumer satisfaction received the Maynard Award for best article during 1999 in Journal of Marketing. Three of his other articles have also received national awards. He has been invited to conduct research seminars at leading universities and business schools worldwide, including Oxford University, London Business School, Trinity College (Dublin, Ireland), Erasmus University (the Netherlands), the Stockholm School of Economics, Harvard Business School, Stanford University, Columbia University, and the Wharton School (the University of Pennsylvania). He is a prior editor of Journal of Consumer Research and past President of the Association for Consumer Research and a fellow of the Society for Consumer Psychology. He currently serves on the editorial review boards for Journal of Consumer Research; Journal of Consumer Psychology; and Journal of Public Policy and Marketing. Professor Mick has previously served on the faculties of Indiana University, the University of Florida, the University of Wisconsin, Copenhagen Business School, Dublin City University, and the University of Sydney. He is also a past recipient of teaching excellence awards at Indiana and Florida.

Priya Raghubir, Associate Professor, Haas School of Business, University of California

RESEARCH INTERESTS

• Consumer behavior and decision making in the context of price promotions.
• Visual information processing.
• Survey methods.
• Behavioral finance.

TEACHING

• MBA 261 (Marketing Research: Techniques and Data Analysis), Fall 2005. Course Syllabus.
• BA 161 (Introduction to Marketing Research), Fall 2003.
• BA 206 (Marketing Management), Spring 2002. Course Syllabus.

Publications

John Roberts, Professor of Marketing, London Business School

Expertise
Marketing strategy and methods to measure its effect in the marketplace. He has published on this area in the Harvard Business Review, Marketing Science and the Journal of Market Research. He also has extensive consulting and senior management experience in calibrating marketing strategies.

Publications include
Defensive Marketing: How a Strong Encumbent can Protect its Position, Harvard Business Review (2005); A Prelaunch Diffusion Model for Evaluating Market Defence Strategies (with P Morrison and C Nelson), Marketing Science (2005); The Nature of Lead Users and Measurement of Leading Edge Status (with P Morrison and D Midgley), Research Policy (2004); Implementing a Prelaunch Diffusion Model: Measurement and Management Challenge (with P Morrison and C Nelson), Marketing Science (2004); Innovation by Lead Users in a Second Tier Market (with P D Morrison and E von Hippel), Management Science (2000). Winner American Marketing Association's John A Howerd Award for top PhD., William O'Dell Award for most influential paper five years previous in Journal of Marketing Research and Best Paper Award for research at the Advanced Research Techniques Forum.

Research interest
Marketing strategy, marketing models and their adoption in industry, new product marketing and brand equity, high technology marketing.

Other activities
Editorial Board, Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Forecasting; Academic Trustee, Marketing Sciences Institute.

Formerly
Chairman, Marketing Insights; Market Planning Director, Telstra.

Sankar Sen, Professor of Marketing, Zicklin School Of Business, Baruch College, CUNY

Areas of Expertise:
Consumer Decision Making, Corporate Social Responsibility, Social Marketing

Selected Publications:

Johnson, Eric. J., Colin Camerer, Sankar Sen and Talia Rymon (2002), "Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining," Journal of Economic Theory, 104 (1), 16-47

Sen, Sankar, Zeynep Gurhan-Canli and Vicki G. Morwitz (2001), "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, 28(December), 399-417

Sen, Sankar and C. B. Bhattacharya (2001), "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility," Journal of Marketing Research, 38(2), 225-244

Sen, Sankar (1998), "Knowledge, Information Mode and the Attraction Effect," Journal of Consumer Research, 25(March), 64-77

Sen, Sankar and Johnson, Eric J. (1997), "Mere-Possession Effects without Possession in Consumer Choice," Journal of Consumer Research, 24(March), 105-117

Bobbi Silten, Chief Foundation Officer, Gap Inc.

Bobbi Silten joined Gap Inc. as Chief Foundation Officer in September 2005. She heads the Gap Foundation, overseeing Gap Inc.’s community involvement and investment programs including grants, in-kind donations, community outreach and employee volunteerism. Gap Foundation’s primary focus is supporting underserved youth and women, enabling them to be what’s possible. Silten is also involved in the Gap (PRODUCT) RED initiative that supports The Global Fund’s fight against HIV/AIDS in Africa.

Prior to joining Gap Inc., Silten was the President and Commercial General Manager of the U.S. Dockers® brand at Levi Strauss & Co. She led all aspects of the brand’s U.S. business from strategic planning and product design to consumer and retail marketing. Silten was also a member of the Board of Trustees for the Levi Strauss Foundation and the Red Tab Foundation, an independent non-profit organization that provides emergency financial assistance to Levi Strauss & Co. employees and retirees.

Prior to Levi Strauss & Co., she worked for over 11 years at the advertising agency Foote, Cone & Belding in San Francisco where her clients included Levi’s®, The Clorox Company and Nintendo.

Silten sits on the advisory board for Santa Clara University’s Retail Management Institute and for the University of California, Berkeley’s SAGE Scholars. Silten is also a member of the Diversity Council at Gap Inc.

Silten holds a bachelor’s degree in Social Science from the University of California, Berkeley.

Craig Smith, Chair in Ethics and Social Responsibility, INSEAD

Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine ethical consumerism, deception in marketing, marketing ethics, and strategic drivers of corporate responsibility. His recent publications appear in the Journal of Marketing, Business Ethics Quarterly, Sloan Management Review, California Management Review, and the Journal of Business Ethics. Email: Craig.Smith@insead.edu.

Madhu Viswanathan, Associate Professor of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration

Madhu Viswanathan is Associate Professor of Marketing, at the University of Illinois, Urbana-Champaign, where he has been on the faculty since receiving a PhD in Business Administration from the University of Minnesota in 1990.  He focuses on two programs of research; measurement and research methodology, and literacy, poverty, and marketplace behaviors.

His research program on measurement and research methodology stems from a belief that the existing literature on measurement is largely statistical and needs to be demystified.  Hence, the focus of this research program is in understanding the nature of measurement error and following this line of reasoning through to implications for measure and method development.  His work in this area includes a book entitled Measurement Error and Research Design (Sage, 2005; http://www.sagepub.com/book.aspx?pid=10505).  This book, targeted to audiences in the social science, uses an in-depth conceptual examination of measurement error to develop insights for designing and using measures and methods. 

 His research on literacy, poverty, and marketplace behaviors examines low-literate consumer behavior in the US and low-literate buyer and seller behavior in subsistence marketplaces, i.e., in contexts across resource and literacy barriers where economic and cognitive constraints can be severe.  This work has been supported by a grant from the National Science Foundation.  Publications stemming from this research include a book, Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Research-Based Education Across Literacy and Resource Barriers (Springer, 2007).

 His research has been published in journals in several disciplines; Computer, Speech, and Language, Journal of the Academy of Marketing Science, Journal of Applied Psychology, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Marketing Letters, Personality and Social Psychology Bulletin, and Psychology and Marketing.  He has served in several positions in academic organizations as Conference Chair Membership Chair (1999-2000) and Secretary-Treasurer in the Society for Consumer Psychology; as the Chair of the Consumer Behavior Special Interest Group, as Consumer Behavior Track Chair (1997), and as Conference Chair in the American Marketing Association.  He is currently serving on the editorial boards of the Journal of Consumer Psychology, and Psychology and Marketing and has served on the editorial board of the Journal of Consumer Research.

He teaches courses on research methods at all levels; empirical research methods for doctoral students and marketing research for undergraduate and MBA students.  He is currently part of a cross-functional team teaching a yearlong course on Product and Market Development for Subsistence Marketplaces.

Jim Walsh, Gerald and Esther Carey Professor of Business Administration, Stephen M. Ross School of Business, University of Michigan

Long interested in traditional questions of corporate governance (understanding the relationship between managers and owners as mediated by the board of directors and disciplined by the market for corporate control), Jim has broadened his interests to consider how society figures in the governance of the firm. He is currently investigating the purposes and accountability of the firm, with a clear eye on how how well society is served by business activity.

Russell S. Winer, Executive Director, Marketing Science Institute

Russell S. Winer is the Executive Director of the Marketing Science Institute in Cambridge, Massachusetts, and the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, École Nationale des Ponts et Chausées, and Henley Management College (U.K.).

He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, he is the co-editor of the Review of Marketing Science, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He has participated in executive education programs around the world and is currently an advisor to a number of startup companies.